We made the decision from the start of the brand to developnatural formulas(with a high percentage of ingredients of natural origin) and not ORGANIC, because ingredients of organic origin are more allergenic. However, the skin of babies and children being much more reactive than that of an adult, we decided not to take any risks.
Also, everything organic alters thesensorialityof the product to
know the smell and the application of the formula, while the very essence of OUATE is to offer products that children want to use sincewhen the desire is there, the results are visible!
On the other hand, being in a process of continuous improvement towards ever more formulas“clean”, we found a way to improve them by integratingan organic ingredientas the main asset, without compromising on thesecurity(allergen risk) and without sacrificing thesensoriality of the product.